The first 90 days
Your launch roadmap
5 phases take you from an unproven idea to a real company with its first paying customer: validate in the first two weeks, lay the legal and financial foundation by day 30, then build, ship, and sell across the rest of the ninety days.
Overlapping phase day ranges are deliberate parallelism: validating, laying the foundation, and building are meant to run side by side, not single file.
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Still testing your idea?
Start with Validate — get evidence a real person will pay before any paperwork.
Ready to form the company today?
Jump to the Foundation phase — start with the founder-equity conversation.
The full journey is roughly ~74 working days of effort across 90 calendar days — the overlapping day ranges assume you run phases in parallel, not single file.
Timeline: 5 overlapping phases span the 90-day journey — Validate the idea runs days 1 to 14; Set the foundation runs days 10 to 30; Build the smallest thing runs days 20 to 60; Get the first users runs days 45 to 75; Take the first dollar runs days 60 to 90.
Validate the idea
Get evidence a real person will pay.
Set the foundation
Stand up the legal, financial, and logistical base that will not block you later.
Build the smallest thing
Ship one core flow to a real production URL.
Get the first users
Get ten people using it with a live feedback loop.
Take the first dollar
Close one real paid transaction and be ready for what money makes real.